REI Adventures is a website that allows users to find and book camping destinations, as well as purchase REI goods that fits their current camping needs.
The goal of these stakeholder interviews was to undertand the habits and interest of Camping participants as well as their buying habits (online vs. in-store). A number of interesting points surfaced, but I found that a very simple interface that provided gear information in an organic, non-advertising way, was the most promising.
Using the information I gathered from my stakeholder interviews I created a simple persona hypothesis. My persona's name is Ryan and he encapsulates my targeted user for the site. I found it crucial to clearly articulate Ryan's needs so that I was regularly reminded that I was designing for him, and not for myself.
Another key aspect of my research process was auditing content that already exists in the discover (camping) marketplace. Basically, I ran a usability test on a few competing sites to clearly define choke points and user needs.
A hand drawn user flow helped me map out sections of the REI Adventures site, as well as ways that Ryan could navigate through the site itself.
I hand sketched (on paper by 53) mockups of what my main three screens would generally look like. The screens i sketched were the home landing (search) page, results page, and location page.
HIGH FIDELITY MOCKUPS
Adobe photoshop high fidelity mockups added a lot more detail than the initial sketches and allowed me to better visualize what the final product would look and feel like.
I employed the help of a few of my friends to test out my prototype and they gave me valuable feedback that i used to iterate.